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Web Design
Website
Maintenance
Web design has changed a lot since I built my first site
back in 1996. You can make your site interactive, personalize it for the
specific visitor and so much more. Still, the basics haven't changed and
it never hurts to know about the basics. That's what this section is all
about. Want the whole story? Try reading our web
design overview!
Common
Site Mistakes
As
you may notice from some of the other topics on this site, I feel that
content is extremely important in the development
and maintenance of
a website. Taking that philosophy one step further, here's a few all too
common mistakes made by business websites....read
more
Extra
Website Goodies to Consider
 Once
you've decided on the audience,
content, structure
and design of your site, you might want to add what I'm calling some
extra goodies. These are things that aren't the founding parts of your
site but will generally enhance a visitor's experience when visiting.
As with everything on your site, there should be a good reason for adding
them. Just to have them is not a reason unto itself. Here's a list of
goodies you might want to explore:...read
more
Keeping
Your Website Current
Now that you have a well-organized,
well-designed site, your work is done right? Hardly. The biggest workload
should be still to come. You'll need to decide how often your site will
be updated and changed. A site that changes, evolves and grows ensures
visitors that the site is growing and is worthy of return visits. Here's
a few things to consider:...read
more
Tracking
Marketing Responses
If
you have a website that you use to give customers specialized information
or to sell products, you have a very useful direct-mail tool. Say that
you have a special offer or information for potential customers. You have
a description of the offer on your website. You announce this offer in
a slew of marketing through direct-mail, magazine ads, e-mail and your
home page. How will you know...read
more
Working
with Your Webmaster
If
you're fortunate enough to have someone else taking care of the coding
of your site, then communicating changes, updates and redesigns will be
of the utmost importance. After all, the strength and professional appearance
of your site will lay in that person's hands. I've had the opportunity
of working with many people and companies as their webmasters and want
to share with you what I feel makes a solid and productive working relationship.
Communicate with your webmaster as...read
more
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