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Printing
Printing
Terms
You
can design a beautiful piece but unless you have an understanding of how
the printing process works and printing requirements, it won't look its
best. This section can serves as a helpful guide for everything you need
to know about the full color (CMYK) and spot color printing of catalogs,
brochures, books, business cards, posters, postcards and a whole lot more.
Want the whole story? Try
reading our printing overview!
What
Are Duotones, Duographs, Tritones and Quadtones?
 Duotones
are two-color halftone
image reproductions. Usually, a duotone will be made up of black and one
other color, though it doesn't have to be. A duotone should be created
so that the two colors are used at different intensities. This can create
an image with subtle coloring that does not overpower or muddy the image's
clarity. If done correctly, the result is a photograph with greater depth
of color than a plain grayscale
photo. A duograph,...read
more
What
Are Printing Halftones and Linescreens?
How
can a printer print a grayscale photograph with black ink? A mystery of
the universe? No, but I do think whoever came up with this one should've
gotten a big bonus in their paychecks. Think how different our world would
be if we couldn't print photographs in our books and magazines! Okay,
on to the explanation......read
more
Moiré
Patterns and How to Avoid Them
A moiré (pronounced
"more-ray") pattern is sometimes seen in printed materials.
Moiré patterns come about when two halftone
screen patterns come into conflict — something that both designers
and printers want to avoid. There's a few common ways for this to happen.
A common method...read
more
Are
Points and Picas Like Inches and Feet?
No,
they aren't the same but there are surprising similarities between the
two. Though the design industry has changed dramatically with the advent
of the computer age, picas and points are here to stay. Could you really
envision everyone switching over how they describe font
sizes, rule widths or leading? Not likely at this point. Actually,...read
more
What
Are Spreads, Signatures and Imposition?
If
you want to save a lot of time and money when you work with a printer,
it's best to make sure you have a designer that has a good understanding
of how spreads, signatures and imposition work. There are basically two
kinds of spreads in the printing world;...read
more
Is
There an Easy Way to Figure Out Decimal Equivalents?
There certainly
is. You can check out this explanation on how to do it or you can scroll
down and check out the chart at the bottom of this page. It doesn't get
much easier than that. For those who've forsaken their algebra teachings,
here's a quick...read
more
Tip: There are Graphic Design
classes in your area. Sign
up for FREE information from top design schools.
 Some
Links You May Find Useful
- LogoJeez:
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