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Talking to Your Printer
You can design a beautiful piece but unless you have an understanding of how the printing process works and printing requirements, it won't look its best. This section can serves as a helpful guide for everything you need to know about the full color (CMYK) and spot color printing of catalogs, brochures, books, business cards, posters, postcards and a whole lot more. Want the whole story? Try reading our printing overview!

How Can I Keep My Printing Costs Low?
woman holding paper sampleI
f your budget for a printed project is low, there are several things you can do to keep costs to a minimum. Here's a few tricks to keep your printing project on budget. 1. Ask your printer for paper size recommendations to minimize paper waste. 2. A one color job is the...read more

Planning Your Print Project (Watching Your P's)
Creating a project that will be printed by a professional Printer or Publisher takes quite a bit of forethought – even beyond creating the actual design. The world of graphic design changed quite a bit some years ago when Macintosh computers came along. Those changes continued and today, a graphic designer has more choices than ever before. But, with great choice comes great responsibility. Planning has become...read more

Should I Photocopy or Print My Project?
Say you need 15,000 copies of a black and white letter. Or, maybe you need 500 copies of a full-color sales sheet. Should you photocopy or print them? With copiers becoming more sophisticated all the time, the line between copying and printing is becoming much more blurry. Here are the strengths and weaknesses of each option in terms of three important considerations:
Photocopying (which includes...read more

What Should I Ask My Prospective Printer?
man thinkingWhen you start a project that will be printed, it's best to find a few printers to discuss the project with. You can ask associates, a business group or your designer for recommendations. It's a good idea to visit and meet the printer to get a feel for who you'll be dealing with.You'll need to tell the printer a few things about your project but you should also be prepared to ask a few questions like:...read more

What Does My Printer Need to Know About My Project?
Before you start a project, I'd recommend talking to a few printers to ask for printing quotes. It's best to talk to them before your job is designed. This way, you can figure out what specifications the printer recommends and what kind of job is in your budget. It's counterproductive and expensive to have a full-color piece designed only to find out that your budget will allow for a two spot-color printing job. It's also a good idea to get several time and money quotes, in writing, as these details can vary widely from printer to printer. A project that's two weeks late and costs hundreds of dollars more than you expected is not a situation you want.When you talk to a prospective printer, be prepared to tell them the following information:...read more


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