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Printing
Printing
with Color
You
can design a beautiful piece but unless you have an understanding of how
the printing process works and printing requirements, it won't look its
best. This section can serves as a helpful guide for everything you need
to know about the full color (CMYK) and spot color printing of catalogs,
brochures, books, business cards, posters, postcards and a whole lot more.
Want the whole story? Try
reading our printing overview!
What
Is CMYK/Process Color?
CMYK
refers to the printing inks used in four-color process printing. Cyan,
Magenta, Yellow and Black are the colors used to
produce full-color photographs and designs. (An approximate representation
of these colors is below.) These colors can be combined and printed to
emulate a wide number of other colors. If you look carefully at a printed
color photograph in any magazine or book, you'll see that it's made up
of rows of tiny dots called a halftone
screen. The dots work together, at different angles, to fool...read
more
What
Is Spot or PMS Color?
 If
a designer needs to match a particular color (a logo color perhaps) in
a printed piece or has a limited budget, then spot color is something
to consider. Spot colors can also be used alongside process (CMYK)
colors for greater flexibility. To ensure that a printer uses exactly
the color that a designer intends,...read
more
How
Many Colors Should I Use?
There
isn't a simple black and white answer to this question (pun intended).
The real issue is "How many inks should I use?" A brochure
might appear to be using dozens of colors but it's only using four
process inks while an eight-color brochure appears to be using half
that many colors. There are basically two color printing methods to choose
from: process-color printing and spot-color printing. Each method has
its...read more
Does
the Paper Color Count as a Color?
When
someone tells you that a printing job is a two color job and that it's
printed on creme paper, does that mean that it uses one ink color and
the stock color? In a word, no. When a printer or designer talks about
a two-colored job, they are referring to...read
more
What
Color Paper Should I Use?
If
you've ever visited a paper store, you've probably noticed that there
are dozens of shades of white paper. Some white paper has a soft creme
coloring while others are a soft gray, soft blue or even a soft pink.
Viewed separately, these papers each appear to be white but, viewed next
to other white papers, it's easy to see the vast color difference. Most
people will want to print their professional jobs on white paper. It's
the most common color and offers the greatest amount of flexibility in
terms of paper weight availability. But there are hundreds of colored
paper stocks that one might also choose. The important thing to consider,...read
more
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