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Font Measurements
a ruler One of the most understated and least recognized areas of design pertains to fonts. Using a certain font can make or break your project. This section will help you understand them. Want the whole story? Try reading our fonts overview!

Why Font Sizes Are Confusing
Font sizes can be confusing at best. Twenty-eight point Sterling can look much smaller than Twenty-eight point Stone Serif even though they are supposedly the same size. Why is that? (If you don't know what a point is, I suggest that you read that article first.) Quite simply,...read more

Is There an Easy Way to Figure out Decimal Equivalents?
There certainly is. You can check out this explanation on how to do it or you can scroll down and check out the chart at the bottom of this page. It doesn't get much easier than that. For those who've forsaken their algebra teachings, here's a quick...read more

Explaining Points and Picas
No, they aren't the same but there are surprising similarities between the two. Though the design industry has changed dramatically with the advent of the computer age, picas and points are here to stay. Could you really envision everyone switching over how they describe font sizes, rule widths or leading? Not likely at this point. Actually,...read more

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